Today is International Women's Day, a day where women across the globe celebrate the 'economic, political and social achievements of women past, present and future.'
The campaign We Are Equals advocated by Annie Lennox has been launched, by no coincidence, today to press for more equality between women and men.
A video, featuring Daniel Craig as 007 wearing a dress and narrated by Dame Judi Dench as M, is part of Equals' campaign to raise awareness of 'gender inequality'.
Writing from a man's perspective campaigns like the Equals video can sound like bra burning drivel – trust me it is very easy to swipe away the issue like this.
I almost did when I first watched the clip.
But when you listen to the statistics that the campaign brings to light, things do seem very different and the world do seem still in the 21st centaury to be in favor of men.
One of the key messages: ‘Women make up two thirds of the global workforce earn 10 per cent of the world's wealth and own one per cent of the world's property,’ is very striking.
But even if we just consider equality in Britain there is a long way to go for the women.
There are few key women on big company boards, we see fewer top class political women.
On TV women over the age of 50 seem to be treated as if they have the plague - featuring rarely as news anchors or presenters.
We tend to think we are living in an equal society in the UK but the facts speak for themselves.
If we can't seem to have a gender equal society here then what role model are we setting for developing nations where there is even less equality between the sexes.
Man or women we are still humans after all, and if a video of James Bond in drag can help attract attention then it is a good start.
